Our Journey
MINARI was founded with the hope of contributing to a “beautiful (Mi) future (Nari).” Since our establishment in 2017, we have expanded our expertise across various sectors. As we evolve beyond our roots in the cosmetics industry, MINARI is committed to being a comprehensive business service provider.
Our mission is to "play a role in the industry and create value" .The global pandemic challenged us all, but it also inspired our growth and diversification. It is now our mission to provide services that support the recovery and success of our clients in a rapidly changing world.
Huang Xiang, founder and CEO of MINARI, is a seasoned executive with a strong foundation in global business. He has built a career specializing in cross-border trade, joint ventures, and business development. Leveraging his vast experience across multiple industries, Huang has led MINARI to expand from its origins in cosmetics into a diversified, full-service business solutions provider. He has an extensive network in Hong Kong, the Greater Bay Area, as well as Shanghai and Beijing.

Xiang Huang
Founder & CEO
Our values
MINARI creates value for a “beautiful future.” Since 2017, we’ve grown from cosmetics to a full-service business provider. Our mission: support client success through innovation and adaptability in a changing world.

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Integrity
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People
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Velocity
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Flexibility
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Vision
This Is Us In Numbers
¥1.2B
Clients’ sales of products provided by us
3.5M +
Unit products sold via our clients to the market
3
Product Awards